Open Houses, Do They Work???

Posted by Maxwell Progressive on Tuesday, July 12th, 2016 at 3:50pm.

 

As a listing Realtor® here in Edmonton I get asked certain questions more frequently. One that seems to keep coming up in the last couple of weeks is that of the Open House.

 

Open House Strategy 

 

Does hosting an Open house increase the chance of selling my home?  Simple answer. YES! Of course it is not a guarantee that the buyer of your home is going to find it that saturday or sunday afternoon but you are certainly increasing  the odds of it happening. 2 great examples of this happening to our team in the last 2 weeks. 113bulyearoad.com was a home I listed in April & had back to back open houses the first weekend. I did not find the buyer & represent them from doing the open house, but I am fairly certain the buyer did come through the home that weekend and then come back with their Realtor to write their offer. The second example was a property in Brintnell with the same situation. So even though we did not directly represent the people who came through that afternoon, we did make it possible for them to view the home by hosting the open house.

 

I thought Realtors just did open houses to new more clients?  NO

I will just come out and say that is not that case for myself & our team. We do the open house to give the home maximum exposure to the public and get serious buyers through the door. Case in point, that most people going to attend an open house already have their buyer representation. Those that do not are not actually in the buying process. Wouldn't you interview the top realtors, do a ton of research and choose the most qualified agent in your market place rather then just start working with a realtor you met for 10 minutes at an open house? And the same goes for us interviewing our clients. We qualify them, see if they're a good fit to work with, and make appropriate action plan on how to help them search for a home. Set up a Buyers consultation and decide how to go about finding them what they want.

Conclusion. Yes the open house still works for showcasing your home to potential buyers.

 

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