Which house would you rather live in? It’s an easy choice, and potential clients want the same. It’s pretty obvious that the photo on the right represents a more accurate and appealing representation of this living room. So why discourage buyers with an inaccurate portrayal of your client’s home?
With a professional real estate photographer, your listings will capture the buyers attention from the first photo. And because 92% of potential buyers are looking at listings online first (National Association of REALTORS® 2013 Profile of Home Buyers and Sellers) , those photographs will be your first impression. You know what they say about first impressions!
With photos that showcase a home in it’s best light, you will have more people interested in viewing the house in person. And more viewings lead to more bids, which often leads to a higher sale price.
But don’t just take our word for it. Check out this study done by the Redfin Research Center, and published by the Wall Street Journal.
In essence, your $500,000 listing could sell for an additional $6,811 simply by using a professional photographer!
So how do I take advantage of the opportunities a professional real estate photographer can offer me?
Make professional photography a part of your brand! By offering your clients a professional photo shoot for their listing, you are demonstrating to them your commitment to marketing their home on a higher level.
For your more expensive listings, you can’t get away with sub par photographs anyway. And for your less expensive listings, use a professional photographer to stick out from the competition.
So contact us today to see the difference. You will sell more homes, for more money, and your clients will love the extra attention!